国潮崛起，下半年胶鞋产量增幅将达20%以上

2021-09-13

“由于2020年受新冠疫情影响，胶鞋行业各项经济指标基数较低，因此今年上半年大多数企业经营指标同比涨幅较大。但与2019年上半年相比，今年上半年胶鞋产量略有增加；销售量小幅下降，其中国内销量下降，出口销量增加；行业利润增长较多。”近日，中国橡胶工业协会胶鞋分会秘书长王刚，向《中国橡胶》杂志介绍了我国胶鞋行业上半年的运行情况。

王刚预计，今年下半年，我国胶鞋行业会延续上半年运行趋势，产量将保持20%以上的增长。

据中橡协胶鞋分会统计，上半年，会员企业胶鞋产量12100.03万双，同比（下同）增长21.31%；胶鞋销售量为12668.03万双，增长23.53%，其中国内销售量为10624.23万双，增长19.85%；销售收入327511.5万元，增长25.56%；出口交货值49230.43万元，增长29.27%；出口量增长40.94%；利润总额17939.06万元，增长128.25%。

同2019年上半年相比，中橡协统计胶鞋产量增长3.42%；销售量下降5.41%，其中国内销售量下降6.04%；出口量增长3.93%；销售收入增长2.99%；出口交货值下降0.89%；利润总额增长20.38%。

预计下半年，国内胶鞋销售量增速继续低于销售额增速，说明低附加值、普通产品的销售数量可能继续萎缩，高附加值、高利润产品销售比重增加；部分企业出口情况会继续向好，需要增加员工、加班加点完成订单，但也有一些企业在转型过程中会有艰难的过程。

王刚分析，国潮的崛起已成为必然，虽然中国综合实力不断提升，国际影响力也在不断加大，在这个过程中中国受到以美国为代表的一些国家的压制，但这种压制反而激发了国人的爱国主义情怀，特别是随着新疆棉事件的爆发，国人的消费加大了向国有品牌的转变。

此外，复古潮的兴起使消费者审美发生变化，含有中国设计元素的快速消费品迅速占领市场，以回力鞋业为代表快速消费品进入了发展快车道。

王刚表示，国有胶鞋品牌商在细分市场方面都有所突破，例如以回力为代表的快消品，以安踏为代表的体育用品，以际华集团为代表的军民融合产品，以足力健为代表的老年产品都在各自细分领域取得不俗的业绩。

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